Qatar 2022™, a World Cup with all the ingredients to be unforgettable, but also the first to be sponsored by us. The only inconvenience was that although we were sponsors of the biggest football celebration in the world, we were not allowed to show our main product: our credit card or, as we affectionately call it, the Moradita. Besides, the national team would not be part of this edition of the World Cup.
So instead of focusing on our physical product, we focused on what we as a company do for people: freeing them from financial complexity.
We went out and talked to our customers to ask them what they would do during the World Cup with the time they wouldn't spend in queues, endless phone calls, bureaucracy, or branches. In the process, we got 3000 responses, and the inspiration for a campaign celebrating all the ways there are to enjoy a World Cup,
but also to not do it.
